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5 Tips to Better Position Your Small Business on Social Media

Peter Menza

For small businesses, social media is more than just a marketing tool; it’s a way to build community, tell your story, and compete with much larger brands on a level playing field. However, with limited time and resources, it’s essential to focus your efforts and work efficiently. Here are 5 practical tips to better position your small business on social media:

 

  1. Define Your Brand Voice and Be Consistent
    Your social media presence should reflect your brand’s personality. Are you warm and friendly? Bold and disruptive? Professional and polished? Choose a tone that aligns with your business and stick with it across platforms. Consistency builds trust. People will recognize your content instantly if you have a unique and consistent voice, even before seeing your logo.

Tip: Create a Brand Standards Guide that outlines your tone, voice, and visual identity. It’ll make it easier to delegate content creation as you grow.

 

  1. Focus on the Platforms That Make Sense
    You don’t need to be on every platform. Instead, figure out where your audience spends the most time and double down there. For example:
  • If you sell visually appealing products, focus on Instagram.
  • If you’re in B2B or provide professional services, LinkedIn is likely your best bet.
  • TikTok and YouTube are great if you can commit to consistent video content.

Tip: Start with one or two platforms and grow once you’ve built momentum.

 

  1. Don’t Just Post — Engage
    Too many businesses treat social media as a broadcast tool. Real growth comes from conversation. Respond to comments, answer DMs, ask questions, and engage with your followers’ content. Engagement signals to the algorithm that your content matters, and it builds loyal customers, not just followers.

Tip: Set aside 10–15 minutes a day to actively engage, even if you don’t post.

 

  1. Create a Content Strategy
    It’s easy to run out of ideas. Creating a content strategy will keep your core ideas organized and intentional and allow you to experiment with new ideas in between. Some common examples include customer success stories and testimonials, tips and education related to your industry, product or service spotlights, and fun content around your team.

Tip: Plan your posts using a tool like Trello, Excel, or Microsoft Planner.

 

  1. Invest in Visual Quality
    Your photos, videos, and graphics don’t need to be expensive, but they do need to be clear, on-brand, and visually appealing. Use free tools like Canva to design branded graphics or templates. Natural light and a steady hand go a long way when shooting your own photos and videos, and don’t be afraid to take inspiration from other businesses with a similar image.

Tip: Choose 2–3 brand colors and 1–2 fonts to use across all your posts to create a cohesive look as you build your brand’s foundation.

 

Make Social Media Work for You

You don’t need a huge budget to stand out on social media, just clarity, consistency, and a willingness to connect. Focus on building real relationships, showcasing your expertise, and showing up authentically. Over time, your presence will grow, and so will your business.
Peter Menza

Peter Menza